By definition, Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.

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Why Having A Personal Brand Is Important?

Creating a personal brand at first sounds very intimidating and will require a lot of time and effort. It won’t happen overnight of course. But once you do it, the benefits are endless.

Vivek Ghildiyal in Branding
Audio Cast · 6 min Listen

Why Is This IIMA Alumnus Buying Sanitary Pads In Bulk?

COVID Avengers is the brainchild of Amar, who jumped to help humanity in this crisis. Apart from Food, Ration, Grocery, Soaps distribution, he identified a very basic human needs of women.

Vivek Ghildiyal in Startup Story
Audio Cast · 2 min Listen

What is a Brand Kit and why is it important?

Many people consider the logo to be the lone component of the brand’s identity. But it is actually something that goes way deeper than a logo or a color scheme.

Vivek Ghildiyal in Branding
Audio Cast · 3 min Listen

How To Get Your 2020 Social Media Strategy Ready?

With so much competition, the key to social media success is staying ahead of trends.

Vivek Ghildiyal in Social Media
Audio Cast · 4 min Listen

What does a powerful Brand really mean?

Branding aims to establish a significant presence in the market that attracts and keeps loyal customers.

Vivek Ghildiyal in Branding
Audio Cast · 4 min Listen
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